Love Your Loo is one strand of a new campaign by South West Water to try and minimise sewer blockages.
In essence it’s about the three Ps – pees, paper and poo – which are the only things that should be flushed down your loo.
Flushing anything else can cause blockages which can lead to flooding and pollution, and of course costs a great deal of money to deal with.
Unblocking sewers costs South West Water about £8.5 million a year – money which is paid by the consumer.
Even if you’re not connected to mains sewage you’ll still want to follow the rules.